AppFolio Pricing Calculator: Estimate Your Monthly Cost

Enter your number of units and property type to see your exact monthly cost on Core and Plus, plus annual totals and a Core vs Plus break-even analysis.

Your Portfolio

15001,0002,000+
Rates for residential
Core rate:$1.40/unit
Plus rate:$3.00/unit
Core Plan
$280/month
Paying minimum — you have fewer than 200 units
Annual
$3,360
Effective per unit
$1.40
Plus Plan
$1,500/month
Paying minimum — you need 500+ units for published rate
Annual
$18,000
Effective per unit
$7.50

Core vs Plus Upgrade Analysis

Monthly upgrade premium:+$1,220/month
Annual upgrade premium:+$14,640/year
At 200 units, Core is at market rate ($280/mo). Plus is at minimum ($1,500). The $1,220/mo premium is steep — evaluate if automation saves 50+ hrs/month.

How AppFolio Calculates Your Bill

Core Formula

Monthly = MAX(units × $1.40, $280)
  • • Residential: $1.40/unit
  • • Commercial: $1.50/unit
  • • HOA/Community: $0.80/unit
  • • Minimum: $280/month (all types)

Plus Formula

Monthly = MAX(units × $3.00, $1,500)
  • • Residential: $3.00/unit
  • • Commercial: $3.00/unit
  • • HOA/Community: $3.00/unit
  • • Minimum: $1,500/month (all types)

Note: Plus pricing for HOA on Core is $0.80/unit, but on Plus all property types converge at $3.00/unit. These are estimated costs. Actual billing depends on your AppFolio contract terms. Add onboarding fees for first-year true cost.

Calculator — Frequently Asked Questions

How do I calculate AppFolio's monthly cost?
To calculate AppFolio Core: multiply your unit count by $1.40, then compare to the $280 minimum and take whichever is higher. For Plus: multiply by $3.00, compare to the $1,500 minimum. For commercial, use $1.50/unit (Core) or $3.00/unit (Plus). For HOA/community associations, Core is $0.80/unit with the same $280 minimum.
Does AppFolio charge per unit or per month?
AppFolio charges per unit per month, but with a minimum monthly fee. Core's minimum is $280/month; Plus's minimum is $1,500/month. Your actual monthly bill is: MAX(units × per-unit rate, minimum). This means small portfolios always pay the minimum regardless of their unit count.
What is the break-even point between Core and Plus?
The mathematical break-even where Plus's per-unit cost equals Core's is 500 units (where Plus hits its published $3.00 rate and Core is at $700/month vs Plus at $1,500/month). However, the 'ROI break-even' depends on your team's hourly cost and how much time Plus automation saves. Most property managers find Plus worthwhile at 400-600 units with active leasing.